MARKETING ASSET Design & PRODUCTION, ON TIME, ON BUDGET, AND DEPLOYMENT-READY
tradeshow graphics
Tradeshow graphics need to communicate not only brand, but highlight selected products and services, all while remaining compliant with regulations regarding product claims. Imagery and messaging should be tailored to the audience, be they academic and research scientists, healthcare providers, or government officials.
Motion graphics and paid media
Designing for paid media means understanding how brand standards and messaging can be conveyed in a simple, succinct way for the user who scans, not reads — frequently on their phones.
My paid media portfolio static images, short-form video/motion graphics, and carousels.
Landing pages
Web marketing in the health sciences can be tricky. The ideas and products are complex, and the temptation is to load the page with content so that no important details are missed. That’s where awareness-focused landing pages are best.
But when you want to convert leads, the best landing pages build on previous awareness campaigns. They are succinct, with a single CTA (maybe two if you must). A landing page should encourage the reader to learn more, not bounce because there was too much to read.
And, of course, always mobile-first.
