motion graphics and Paid Media

Sciencing in 60 Seconds

Live capture, sound, animation, post-production by Cathy Finn-Derecki

These one-minute webinars acted as “primers” in the Illumina multiomics awareness and education campaign.

Bioinformatics and NGS

Multiomic vs. Multimodal

Targeted vs. Untargeted Research

The following were produced as part of the Illumina New to NGS Campaign, geared towards the user who has not yet begun working with next-generation sequencing.

Counting vs Reading Applications

NGS Challenge

Barcoding and NGS

Counting vs. Reading Applications (en Español)

Multiomics Quick Start

This video was part of the Illumina New to NGS campaign for users who were not yet familiar with next-generation sequencing. This “Multiomic Quick Start” about capturing DNA and RNA in the same sample was used in long form on YouTube for embedding in landing pages.

Animation and post-production by Cathy Finn-Derecki

LinkedIn Paid Advertisements

Static Images

A collection of static images used on LinkedIn for Illumina products and events.

NovaSeq X promotion

ABRF 2024 talk promotion

MiSeq i100 promotion for AMP 2024.

Carousel Frames

This carousel highlighted the Illumina Connected Annotations analytics app on Dragen 4.3.

NovaSeq X 1.5B flowcell promotion