motion graphics and Paid Media
Sciencing in 60 Seconds
Live capture, sound, animation, post-production by Cathy Finn-Derecki
These one-minute webinars acted as “primers” in the Illumina multiomics awareness and education campaign.
Bioinformatics and NGS
Multiomic vs. Multimodal
Targeted vs. Untargeted Research
The following were produced as part of the Illumina New to NGS Campaign, geared towards the user who has not yet begun working with next-generation sequencing.
Counting vs Reading Applications
NGS Challenge
Barcoding and NGS
Counting vs. Reading Applications (en Español)
Multiomics Quick Start
This video was part of the Illumina New to NGS campaign for users who were not yet familiar with next-generation sequencing. This “Multiomic Quick Start” about capturing DNA and RNA in the same sample was used in long form on YouTube for embedding in landing pages.
Animation and post-production by Cathy Finn-Derecki
LinkedIn Paid Advertisements
Static Images
A collection of static images used on LinkedIn for Illumina products and events.
NovaSeq X promotion
ABRF 2024 talk promotion
MiSeq i100 promotion for AMP 2024.
Carousel Frames
This carousel highlighted the Illumina Connected Annotations analytics app on Dragen 4.3.
NovaSeq X 1.5B flowcell promotion