Tradeshow graphics
ASHG 2024 was the first large in-person introduction to the new MiSeq™ i100 Series sequencer. It also marked the first show where we were showcasing Illumina as not just a genomics innovator, but a provider of end-to-end solutions for genomics and multiomics. the booth was laid out with 4 different stations, including arrays, library prep, NovaSeq™ X and NextSeq™ 2000. At the center of the booth stood the MiSeq i100.
Walls of the meeting room were lined with a graphical timeline of Illumina products over the years.
Design and production by Cathy Finn-Derecki
ashg 2024
American Society of Human Genetics
Colorado Convention Center, Denver, CO
View of booth.
MiSeq i100 in the center of booth.
Inside booth meeting room.
At AACR 2024, Illumina was focused on raising awareness of multiomics — a multi-segment educational campaign that had preceded this show for a year.
With graphics developed by CG Life, the design was adapted for the separate sections of the booth, focused on research, methodologies, workflow, and clinical implications.
AACR 2024
American Association for Cancer Research, San Diego Convention Center
Front of Illumina booth featuring multiomics awareness campaign graphics.
Medical affairs area for clinical product discussion with customers.
Side of Illumina booth featuring four “omes” along with a “Multiomics Quick Start Video” on the monitor (below).
Multiomics Quick Start Video with motion graphics
Directed and produced by Cathy Finn-Derecki
Video capture by Carlos Herrera
AGBT 2023
Advances in Genome Biology and Technology, Hollywood, FL
For AGBT 2023, Illumina featured the NovaSeq™X and 25B flow cells.
Design and production by Cathy Finn-Derecki
An illuminated wall and custom flowcell-shaped post-it-notes allowed customers to post what they planned to do with the NovaSeq X.
Escalator clings featuring the NovaSeq X.
ashg 2022
American Society of Human Genetics, Los Angeles Convention Center
ASHG 2022 marked Illumina’s introduction of the NovaSeq X, announced the previous month at the Illumina Genomics Forum.
Booth graphics and videos privileged the NovaSeq X, as well as history of Illumina products leading to its latest innovation on the eve of the company’s 25th anniversary.
Corner of the Illumina booth featuring the NovaSeq X
NovaSeq X promotional banners in LA Convention Center lobby.
Video above the bar at the Conga Room.
(Motion graphics and production by Cathy Finn-Derecki)
View of front of Illumina booth.
ASHG 2022 Customer Event
NovaSeq X video in place above the bar at the LA Conga Room.
The Conga Room during the Illumina Customer Event. Main monitors with motion graphics of Illumina’s products over time in chronological order.
Illumina innovation timeline, mapped to the lowered cost of a single human genome over time.